WWF Zambia urges more of the Zambia’s best-loved brands to rally against a #WorldWithoutNature
WWF Zambia calls on more of the Zambia’s most popular brands to rally against a #WorldWithoutNature.
Brands like Zanaco, Stanbic Bank, ZISC, Chilanga Cement and BongoHive participate in WWF’s exciting online activation, as part of this year’s World Wildlife Day.
More brands are expected to get involved with WWF’s #WorldWithoutNature hashtag by editing the “nature” out of their logo or name.
On World Wildlife Day, WWF Zambia is calling on more of the world’s best- known companies, NGOs and sports teams, to rally against a #WorldWithoutNature.
Now in its third year since launching in 2021, WWF’s #WorldWithoutNature campaign has once again encouraged brands, sports teams, governments, artists and organisations to imagine a ‘world without nature’, by asking them to remove images of nature from their branding for a day.
This year’s #WorldWithoutNature comes after WWF last year published its latest Living Planet Report, which revealed a staggering 69% decline of global wildlife populations in less than fifty years – a figure which it says poses social and economic risks.
Already, many of the national and world’s most popular brands are set to once again take part in this year’s #WorldWithoutNature campaign. On the local front, we have had Zanaco, Stanbic Bank, Chilanga Cement, ZISC Life and BongoHive coming on board.
Globally, the campaign has attracted sports teams, who have pledged their support for #WorldWithoutNature. Following on from #GreenFootballWeekend in the UK, Premier League football teams Aston Villa, Wolves, West Brom, Huddersfield Town & Hull City will also be showing their support by removing nature from their iconic logos.
Nachilala Nkombo, Country Director, WWF Zambia said “As WWF Zambia, we are nothing without our partners. We are encouraged that a number of corporates did not hesitate to offer their support. They have helped us to send out a strong message on the urgency of nature conservation. We have had a good response and a number of our partners agreed to be part of this year’s #WorldWithoutNature.”
She acknowledged that a number of brands today removed nature from our logos or any key aspect of their logos as a show of solidarity for a crucial cause. She expressed hope that more like-minded brands can stand alongside WWF Zambia to raise awareness for what might become a sad reality in the future – a world without animals and nature.”
She said that currently, the world needs more governments and businesses to wake up to the fact that there is an urgent need to reverse nature loss by the year 2030. “That’s why we’re aimed at teaming up with Zambia’s best-loved brands, by asking them to remove nature from their logos, so that together, we can highlight how desolate a world without nature could be. Therefore, we’re calling on more of national and international brands to rally against a #WorldWithoutNature.” she said.
WWF recently welcomed the adoption of the Kunming-Montreal Agreement at COP15, committing the world to halting and reversing biodiversity loss by 2030 – a global goal hailed as the equivalent to climate’s 1.5C. By joining forces with some of the world’s biggest brands, WWF is now urging countries and businesses to deliver on the Agreement.
WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.