The animal feed game has new products entering the market thanks to Zambeef’s subsidiary Novatek Animal Feeds.
According to the subsidiary’s website, Novatek Animal Feeds is the largest animal feed producer in Zambia and has been in operation since 2008. The company produces a large variety of scientifically formulated feeds and custom mixes for all feed types, including pet food. With two production facilities located in the capital city Lusaka and one in the Central Province, Mpongwe, Novatek is strategically located with a large retail and distribution network to serve farmers all over Zambia.
At this year’s Agritech 2023 edition, the company is showcasing two new products that include a new Puppy feed and fish feed. They have also rebranded their dog feed which according to the Head of Sales Robert Kanyembo indicates is an improved product offering following months of research and development.
According to their website, they strive to be the leading supplier of technologically advanced animal feed products in Zambia and is also the only feed producer with an ISO22000 Food Safety Management System certification hence the market can expect more innovation from them in the coming years.
The company has been participating in the annual Agriculture expo and according to Zambeef’s Group Head of Marketing Chishala Malekano, their participation is very important as they have an opportunity to meet with various stakeholders who range from small farmers and large scale entities. Furthermore, their participation allows they to keep up with trends and learn about the challenges facing farmers in order to better improve their products.
The company currently exports feed to eleven countries with great success and supplies a full range of technical services to its customers on nutrition, feeding programs and animal husbandry.
At group level, in their 2022 annual report, the Faith Mukutu (CEO) lead Management Team announced a $100 million expansion programme. The Group’s medium-term strategy is centred around optimising existing assets and investing in capacity for the future. The intened outcome of the investment strategy is to increase the Groups various value chain capacities, and deliver developmental impact to the Zambian economy through job creation, increased tax revenue and supporting ancillary businesses such as small-scale farmers and small to medium-sized businesses.