Zambian Breweries Plc – warehousing and logistics transformation
Following the Market Announcement issued on 31st January 2022, the Board of Zambian Breweries Plc (Zambrew) would like to update the market on further developments of its sales, warehousing and logistics transformation.
A subsidiary, Zambian Breweries Distribution Company Limited (ZBDC), was incorporated on 3rd February 2022 in order to position the Company for long term future growth by investing in a customer and consumer centric commercial strategy.
ZBDC is the vehicle for a transformation into a direct-to-consumer beverage/occasions company, enabling digitisation and route to market transformation. To optimise return on investment, Zambrew will undertake the separation of its production and sales function, by 1st October 2022, into the new entity which comprises of the warehousing and distribution functions since 1st April 2022.
This is expected to deliver more efficient distribution logistics (particularly with increased complexity of imported products) and direct ownership of the relationship with retailers. In turn, this will enable improved customer service, offering greater flexibility for route to market transformation to enable a more innovative commercial strategy and sales volume growth.