Enygma Ventures invests ZAR4m into leading go-to-one-stop natural health retailer and wholesaler.  
Opinion, Strategy

CAPE TOWN, July 20thEnygma Ventures is pleased to announce its latest investment into Feelgood Health, the leading go-to-one-stop natural health retailer and wholesaler, in South Africa.

Michele Carelse – founder Feelgood Health

“Of the many things that the Covid-19 pandemic has highlighted, the need to have steady and reliable access to health supplies has been at the top of the list” said Lelemba Phiri, Principal and Operating Partner for Enygma Ventures. “The Feelgood Health team brings decades of experience in complimentary medicine manufacture and supply of natural health products. We are excited to see them scale at a time when natural health products and services are needed most.”

Feelgood Health has been in operation for over 20 years and has experienced steady growth that has positioned them as a leader in the natural health supplies space. The company also has a rapidly growing wholesale division called Natural Wholesalers (www.naturalwholesaler.com), focused on wholesale distribution of hundreds of health and lifestyle products to health shops, pharmacies, gift shops, vet shops and deli’s across the country with the aim of growing the natural health market and supporting business growth in South Africa.


The business recently graduated from the Startup Circles investor readiness program where they were handpicked by Enygma Ventures for this seed investment which will see them grow their product offering and expand their reach. Michele Carelse, founder of Feelgood Health, stated “After 20 years of steady growth without external funding, we felt now was the right time to access venture capital to scale the business to meet the increasing demand for natural health products and reach a wider market. We are thrilled to partner with Enygma Ventures as the funding comes with much needed strategic and operational support to help us bring this vision to reality.”


About Enygma Ventures

Enygma Ventures is a venture capital firm that invests in women entrepreneurs across the SADC region. Should you require more information, please contact Jade September at media@enygmaventures.com






Social Media Details

Enygma Ventures

Website: www.enygmaventures.com
Facebook: @enygmaventuresfund
Twitter: @enygmaventures
Instagram: @enygmaventures

Feelgood Health

Website: www.feelgoodhealth.co.za
Facebook: /FeelgoodHealthSA
Twitter: @feelgoodhealth
Instagram: @feelgood_health_sa


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