Academic institutions as synonymous with fast internet and WIFI hotspots. The internet has become the driving force behind student interaction, student mobility and access to information.
This is why it is no surprise that in February 2020, Liquid Telecom opened another store at the University of Zambia in Lusaka. “Was privileged to give a vote of thanks as we opened our new store at the University of Zambia today”, posted Mike Siachitema, who is Head of Marketing at Liquid Telecom, on his LinkedIn on Valentine’s day.
Liquid Telecom’s CEO, Susan Mulikita and her team understand that in order to seamlessly deliver their product, they must get closer to the consumer. Opening their recent store in the heartland of academia underscores a strategy of how Susan seeks to position the Telecom company. Furthermore, it makes logical sense as the targeted consumer is one of the most data thirsty in their customer segments.
Mike who was previously with Focus Iron Clad Group (as Group Brand Specialist) and Consumer Segments Assistant Manager makes up part of the dream team that Susan has assembled in a “Marvel Avengers” style ensemble that is seeing her reunite with talent that is young and determined to capture market share.
Data is the new battleground. Product positioning is key. Product packaging is the key differentiator in the arena that Susan and her legions are doing battle. In an exclusive insight to the Founder of Financial Insight, one of the destinations we will see another brick and mortar Liquid Telecom store is one of Mike’s Alma maters. This is a classic case of “Infinity Data War” and Susan is poised to be the industry’s, Captain Marvel.