Lusaka – 7th October 2019 – National Savings and Credit Bank – NATSAVE, announced today the launch of its new corporate brand identity – a redesigned logo and enhanced colours. These changes come at a time when the bank is evolving its service offerings and repositioning in the market.
“In the last year, NATSAVE has successfully diversified and scaled its products and service offerings whilst broadening our customer service points,” said Patricia Luhanga, Manager Public Relations. “Along with the new strategic plan, we are rolling out a new branding effort to reflect NATSAVE’s growth, and more importantly, the changes in the digital business space of the bank. With this, we envisage rapid growth and our brand has been updated to reflect our forward-thinking changes.”
Since the bank’s founding in 1896, with the offering of financial services having begun in 1916 and thereafter mandating by Act of Parliament in 1972, the NATSAVE Brand has a long history and legacy to protect.
The rebranding journey started with a vision to be a bank that empowers individuals and teams to do their best work, based on our values of being Accountable, Customercentric, Trustworthy, Inclusive, Innovative and Leaders in Stewardship.
With this, the bank is positioned to help customers grow a culture of continuous improvement through innovation and responding swiftly to the changes in the market in line with the vision of DELIVERING FINANCIAL INCLUSION.
NATSAVE’s new logo and visual identity are inspired by the bank’s mission to provide innovative, convenient and affordable financially inclusive services to our customers, with a focus to actively work together to deliver customer value faster — building business fitness and strength through partnerships.
The new logo is designed to work effortlessly across digital and physical channels and evokes a feeling of “continuous coming together of partnerships for growth”. The logo consists of the name ” NATSAVE “and two angle J-shaped bars facing each other in the opposite direction at 180 degrees rotation. When these bars are joined, they give a nod to the letter “N “. Being an indigenous financial services provider, Green represents Zambia’s Growth, Vitality and Renewal also symbolizing uninterrupted innovation and our agriculture legacy; White is for the Simplicity of our products and services in both their form and function which places the Customer First; and Copper is for Future Agility.
“Whilst our name remains the same, our logo and colours have changed to better represent who we are as NATSAVE and what we bring to market for our clients. Our new identity is innovative and agile – words we would use to describe not only our image but our product offering as we drive financial inclusion”, added Ms Luhanga.
Issued by:
Patricia Luhanga (Miss)
Manager Public Relations
National Savings and Credit (NATSAVE) Bank
Contact: +260965250215, Patricia.Luhanga@natsave.co.zm