MarketingSeptember 24, 2017

Brand Power at KUPES Conference 2017
While half of Lusaka was recovering from hangover from the first installment of the back to back boys II men concert, Norena Chiteba and her team were nurturing young girls into becoming the next business leaders in Zambia. But what got the founder when he attended the conference was how well the function was organized. […]

Agriculture, Marketing, RetailApril 28, 2017

Chickens in Market Research
Many companies in Zambia often miss the opportunities that market research gives. Some even convince themselves that it’s either unnecessary or too expensive to undertake. They would rather take their chances in the market. However, those that do make the decision to actually use market research will find themselves only tapping into a fraction of […]

MarketingApril 6, 2017

Love Marks – The Future of Brands
Kevin Roberts, CEO of advertising company Saatchi & Saatchi, describes “Love Marks”, as a growing phenomenon of advertising, which are destined to take over from the concept of brands. Evidently, love marks, as a brand, create loyalty beyond reason by allowing consumers to build an emotional connection that uses mystery, sensuality and intimacy. In Zambia, […]